for Home Sellers
it comes to selling your home, your
goal is to find the right buyer.
That means a buyer that will give
you the highest possible price in
the shortest possible time.
To Put Your Sale On The Fast Track
It's every home seller's dream --
a fast sale. In today's market,
crossing the finish line first,
fortunately, isn't a matter of luck.
To win the home-sale race, you have
to stay ahead of the pack. Price
the house right, market the house
competitively, and make sure the
house is in move-in condition.
key ways to get your home on the
home sale fast track:
Price To Sell
Set the price right...Where will
family members go most often from
this new location? How easy is it
to reach those places from the house?
How accessible are schools, churches,
grocery stores, medical care, public
transportation, shopping malls and
pricing can cost you...A nationwide
survey of the National Association
of Realtors found homes that sell
within four weeks of the initial
listing sold for close to the original
asking price. Homes on the market
for up to six months sold for about
7% less than the asking price. Listings
that languished for more than six
months sold for 15% less than the
asking price. Experience shows:
a too-high price results in a slow-to-sell
pays off...This is an area where
our neighborhood expertise pays
off...and a major factor in our
success at Coldwell Banker Upchurch
Realty. By performing a competitive
market analysis, we can help you
determine the best possible price--one
that puts the most money in your
pocket and gets it sold fast. We'll
study listing and selling prices
for similar homes in your neighborhood
and compare your home's special
features, improvements and condition.
Interest rates, local economic trends
and the availability of homes for
sale in your area will also affect
your home's value. The feedback
we glean regularly from home seekers
helps us keep our sellers informed
of what today's buyers want and
are willing to pay.
realistic...The more realistic the
asking price, the sooner your home
will sell. Unrealistic prices, on
the other hand, are the major cause
of "shopworn" listings,
causing potential buyers to wonder
if something is wrong with the home
2. Results Marketing
Create a marketing plan...Once we've
established a selling price, the
next step in your fast-track strategy
is a maximum-exposure marketing
plan. An effective marketing plan
can include: Tours to familiarize
other agents with your home, Showing
your home to qualified buyers, Advertising
your home where it counts.
buyer incentives...For example,
sellers can help with closing costs,
provide a home warranty, give allowances
for carpet or draperies, or pay
utilities or lawn service for a
limited time. Lowering cash barriers
to the purchase will significantly
enlarge the circle of potential
buyers. We can discuss many other
ways to market your home so it stands
out from the competition.
3. Showplace Condition
Move-in condition...To tempt a buyer,
your home has to be inviting. Today's
buyers generally don't have the
time to do their own fixing up,
so for maximum appeal your home
should be in move-in condition.
on curb appeal...First impressions
really do count. Inside your home,
recognize that living condition
is different from showing condition.
Prospective buyers want to see your
home in near-perfect condition,
even if that's not the way they'll
keep it once they move in. Make
your home a "showplace"
and you'll soon be taking a victory
lap after a fast sale.
Your House Ready to Sell